Fern
#2D6A4F
RGB (45, 106, 79)
Live demo Sample data
Fernwood Yard & Garden
Growth and earth, kept friendly. The icon is one leaf. The vein is drawn like a rake tine.
Fictional business. Not a client. Headings are Bitter. Body is Work Sans.
Palette
HEX and RGB as specified. Contrast ratios match the design sheet (WCAG relative luminance). CMYK and a nearest Pantone are not printed here: convert from these sRGB values with a coated or uncoated profile, and check any Pantone chip in a physical book before print.
Moss Light
#95D5B2
RGB (149, 213, 178)
Soil
#5A3E2B
RGB (90, 62, 43)
Cream
#FFFBEA
RGB (255, 251, 234)
Lockups
Horizontal
Stacked
Icon
Wordmark
Color versions
Same horizontal lockup in full color, black, white on the dark brand color, and one ink.
Full color
Black
White, reversed
1-color
Type
Fernwood
Headings: Bitter. Bitter OFL 1.1.
Body text stays in Work Sans. Short lines, plain words, no extra effects.
Clear space
Keep a margin around the mark at least the cap height of the wordmark. The icon preview is drawn to stay recognizable at 16px on screen. A print minimum in millimeters is set at handoff, not in this demo.
Misuse
Do not stretch the mark.
Do not rotate the mark.
Do not recolor outside the palette.
Do not place it on a busy pattern.
Flat vector mockups
Shapes only. No photos.
Shirt chest
A flat shirt shape with a small chest mark.
Trailer side
A box trailer, drawn flat.
Instagram avatar
Circle frame. Upload size in the spec is 320 square.
LinkedIn banner
1584 by 396 shape, about 4:1.
Business card
3.5 by 2 inch shape.
Letterhead
US Letter shape.