Slate
#2F3640
RGB (47, 54, 64)
Live demo Sample data
Redline Ridge Roofing
Strength and roof pitch. Slate for shingles, red for storm response. The icon is two stacked chevrons.
Fictional business. Not a client. Headings are Oswald. Body is Source Sans 3.
Palette
HEX and RGB as specified. Contrast ratios match the design sheet (WCAG relative luminance). CMYK and a nearest Pantone are not printed here: convert from these sRGB values with a coated or uncoated profile, and check any Pantone chip in a physical book before print.
Ridge Red
#B22222
RGB (178, 34, 34)
Shingle Gray
#8A8F98
RGB (138, 143, 152)
Paper
#FAFAF7
RGB (250, 250, 247)
Lockups
Horizontal
Stacked
Icon
Wordmark
Color versions
Same horizontal lockup in full color, black, white on the dark brand color, and one ink.
Full color
Black
White, reversed
1-color
Type
Redline
Headings: Oswald. Oswald OFL 1.1.
Body text stays in Source Sans 3. Short lines, plain words, no extra effects.
Clear space
Keep a margin around the mark at least the cap height of the wordmark. The icon preview is drawn to stay recognizable at 16px on screen. A print minimum in millimeters is set at handoff, not in this demo.
Misuse
Do not stretch the mark.
Do not rotate the mark.
Do not recolor outside the palette.
Do not place it on a busy pattern.
Flat vector mockups
Shapes only. No photos.
Yard sign
Flat board on two posts.
Truck door
A door panel, not a photo of a truck.
Facebook cover
851 by 315 shape. Keep the mark in the center.
Business card
3.5 by 2 inch shape.
Email signature
HTML-style block drawn as vectors, plus the mark.
Hat, one ink
Embroidery preview in a single color.